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The downward trend in the industry began in 2015 and every year there are fewer people visiting Baselworld,  Mecca for watch business and admirers alike.

With the launch of Apple’s Smartwatch and other phone companies following suit, the luxury watch industry has been lagging in customer interest.

Watchmakers have started to try strategies.like limiting their production and marketing their timepieces as the works of craftsmen, hiring young celebrities as brand ambassadors, developing smartwatches to combat the waning market  in bid to revive the interest

The possibility of Baselworld being held in 2019 now looks like a slim chance with  Swatch Group, the fair’s biggest client, with 17 brands deciding not to participate.

Baselworld 2018 was already much smaller than previous years

Following the news of the Swatch groups pullout from the fair comes the resignation of René Kamm CEO for nearly 20 years at the company MCH Group, operator of the Baselworld watch fair.

“The time has come for a change” say René Kamm.

“We don’t need a trade fair. We might do something more creative with other partners that are out there” says Nick Hayek, Swatch Group CEO who is looking for more dynamic ways to connect with partners.

With the upheaval that the Swiss watch industry is facing this comes and a shock to the entire world.

We are hoping though to see the revival in probably a new avatar in another space.

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Elvis Presley first wore the Hamilton Ventura in the 1961 film Blue Hawaii.

Hamilton then decided to make a watch as a faithful tribute to King of Rock and Roll, which made watch-making history as the world’s first electrical, battery-powered watch.

The Hamilton Ventura, with its asymmetric triangular case broke the mould.

The Hamilton Ventura Elvis80 Auto breaks challenging new technical and design ground with its steeply sloped crystal and curved dial, contemporary case architecture and intricate attachment fixture.

Stunning contemporary case architecture, intricate design detail and an asymmetric attachment fixture are teamed with a Swiss quartz movement to make a clearly modern statement.

Attached by a black leather band , the watch sits comfortably on the wrist. Just as Elvis’s fusion of country music and rhythm and blues was way ahead of its time, this unisex watch has its eye firmly fixed on the future.

More Watches from the Ventura Collection. You can choose between black rubber, black leather, or a cleverly integrated bracelet that features unusually shaped articulation points to ensure the case flows seamlessly into the bracelet.

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