The name is a descriptive of a free powerful & independent woman.
The legend Mastani was skilled in archery, knowledge, niyati ( strategy) and was a beauty.
A rare combination of womanhood she was celebrated in the history during the times of war and peace. A leader in her own and an inspiration to her clan. She defined beauty, style, motherhood and played many roles with grace and poise!
This is what defines Mastani – a jewelry brand inspired by the classical designs across the country and a blend of modern and ethnic jewelry for the women of today.
Her roles, skills and commitments have come a long way changed in many ways yet she loves to wear her jewelry – graceful outfits and even today she celebrates her uniqueness.
Mastani brings to you customized jewelry in bright and pastel fusion colors.
It does not limit you to a specific outfit.
The concept is Fusion – it changes hues with your ever-changing roles of womanhood.
Whether you are the coy docile nymph or the fiery passionate siren, the jewelry personifies your various moods, stances taking into perception the nuances and the flutter of the lashes that are embodiment of the very unique YOU.
Go ahead explore the collection and if you want to get yourself something ethereal check out the Mastani Facebook Page :
We all have heard of the man who wants to get you the moon. I would settle for one who could get me the moon earrings or the Chandbaali earrings.
Chand means the moon in Hindi and baala or baali means ring or earring so in essence Chandbaali means the Moon Earrings.
These earrings which have been around since the Mughal era are now making a sensational come-back and every woman wants to own and flaunt a pair.
It is believed that Noor Jahan (the only Mughal Empress to have coinage struck in her name) was the one who christened the Chandbaalis. Her love for these earrings was so strong that she was believed to have owned several exquisite pairs and wore them to her dying day.
The second most popular royals were the wives of the Nizams of Hyderabad who adorned their Chandbaalis with pearls and uncut diamonds.
Today Chandbaalis come in a host of metals, stones, pearls in various shapes, sizes, and prices and can be paired with multiple ensembles instantly upping the glam quotient.
Though they have been a trend in Hyderabad for quite some time now, they have been popularized by the tinsel town and almost every actress has been spotted wearing one.
Well what are you still mooning over, get yourself a pair!
So what happens when the Titan of the jewelry business enters the lane you shop in while looking for affordable everyday jewelry?
The result is total customer delight for someone like me who trusts only these two brands for precious jewelry.
I have often found it hard to decide whether to go in for a Tanishq piece for Festive occasions or flaunt a Caratlane lightweight every day.
By Titan group’s acquiring a majority stake in Tiger Global-backed online jewellery startup CaratLane it is a win win all the way for consumers (who are a wide varied mix).
The target audience for both the brands is totally interchangeable and this will give the brand Caratlane a newer approach and more seriousness in terms of audience.
While Caratlane will be able to reach out to more customers Titan will be able to convert more young and on the go audiences and the myth surrounding Tanishq (and all the sub brands under it) that it is not-so-affordable will soon evaporate.
On the other hand, Caratlane will also gain a newfound trust with the brand backing of the Tata Group.
Hoping to see some great jewelry from both the brands in future.