A connoisseur of the Amazon.com curated collection as well as a few Indian online jewllery websites I am not new to buying fine jewellery online.

While everyone starts with a bang many fizzle out on the journey and eventually turn into brick and mortar stores adding to their overheads which are collected from the consumers (I believe not many have given this a thought) and then the cost of jewellry goes up significantly. The same is usually explained as making charges or design costs. Making them akin to their traditional counterparts, however much they would love to deny this fact.

When I chanced upon Melorra.com I decided to give them a try. Not only were their prices much lower than any other brands in the market but their products too looked deliciously fresh.

The jewellery pieces are something I would love to flaunt on a daily basis, stylish, suave and totally chic. Also the use of semi precious gemstones is something that is trending in the Indian jewellery scenario currently, until now it was only the precious gemstones which ruled the jewellery designs making the jewllery both precious and heavy for daily wear. The whether-it-will-suit-me factor too played a major role as we Indians believe that certain gemstones (precious) are to be worn only after receiving a   prescription. the lesser semi precious gemstones however beautiful have no place in our fine jewellery.

Having said that, the quality of products is not the only key to success for most brands. The quality of people who work behind the scenes quietly making it happen for you is what matters too.

My encounter with Saroj Yaramilli over the telephone brought to mind an image of a woman who is dedicated to her business and takes great pride and responsibility of everything that goes on in her company.

For those of you who haven’t tried their jewellery I recommend you at least check out their website and you will be spoilt for choice from their vast catalogue comprising of various collections making them daringly different. Let’s see if you have the panache to carry a Melorra piece.

www.melorra.com

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The result is total customer delight for someone like me who trusts only these two brands for precious jewelry.

I have often found it hard to decide whether to go in for a Tanishq piece for Festive occasions or flaunt a Caratlane lightweight every day.

By Titan group’s acquiring a majority stake in Tiger Global-backed online jewellery startup CaratLane it is a win win all the way for consumers (who are a wide varied mix).

The target audience for both the brands is totally interchangeable and this will give the brand Caratlane a newer approach and more seriousness in terms of audience.

While Caratlane will be able to reach out to more customers Titan will be able to convert more young and on the go audiences and the myth surrounding Tanishq (and all the sub brands under it) that it is not-so-affordable will soon evaporate.

On the other hand, Caratlane will also gain a newfound trust with the brand backing of the Tata Group.

Hoping to see some great jewelry from both the brands in future.

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