After a decade of the formerly S.I.H.H now re branded as Watches & Wonders hosted in Geneva held ahead of the Baselworld LVMH hosts its own first ever watch fair in Dubai.
In the words of Jean-Christophe Babin,Bulgari Chief Executive “To unveil novelties before the watch world, before any other brand and any other group”
The official press conference of the LVMH Watch Week was held at The Bvlgari Hotels & Residences Dubai.
Dubai a choice not only because it contributes a good 10% of the sale for Hublot but is also a fun city.
New innovations in watches will be revealed over the next three days across the four Brands Bulgari, Hublot, Tag Heuer & Zenith.
Ricardo Guadalupe, Hublot Chief Executive
Jean-Christophe Babin Bulgari Chief Executive
Stéphane Bianchi Head of the LVMH Watch Division and TAG Heuer Chief Executive
Julien Tornare Zenith Chief Executive
Above are glimpses of some of the launches at the LVMH Watch Week
Bulgari Serpenti Seduttori Tourbillon
Hublot Big Band Integral
Zenith DEFY Midnight
TAG Heuer marking its 160 Anniversary will present one piece in Dubai but will largely showcase other launches at Baselworld
“Model of the Year” December 2016, Bella Hadid a rising star in the world of fashion, has partnered with TAG Heuer.
This is not just an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, but also for the model to collaborate on projects which relate directly to one of her favourite hobbies: photography.
At the venue the trendsetting fitness club Equinox Bond Street the pretty blue-eyed brunette confidently showed off her perfect body, right at home in the gym!
TAG Heuer’s #DontCrackUnderPressure tagline fits her perfectly.
CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group said: “I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”