LVMH Watch Week

After a decade of the formerly  S.I.H.H now re branded as Watches & Wonders  hosted in Geneva held ahead of the Baselworld LVMH hosts its own first ever watch fair in Dubai.

In the words of Jean-Christophe Babin,Bulgari Chief Executive “To unveil novelties before the watch world, before any other brand and any other group”

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The official press conference of the LVMH Watch Week was held at The Bvlgari Hotels & Residences Dubai.

Dubai a choice not only because it contributes a good 10% of the sale for Hublot but is also a fun city.

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New innovations  in watches will be revealed over the next three days across the four Brands Bulgari, Hublot, Tag Heuer & Zenith.

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Ricardo Guadalupe, Hublot Chief Executive
Jean-Christophe Babin Bulgari Chief Executive
Stéphane Bianchi Head of the LVMH Watch Division and TAG Heuer Chief Executive
Julien Tornare Zenith Chief Executive

 

 

Above are glimpses of some of the launches at the LVMH Watch Week

Bulgari Serpenti Seduttori Tourbillon

Hublot Big Band Integral

Zenith DEFY Midnight

TAG Heuer marking its 160 Anniversary will present one piece in Dubai but will largely showcase other launches at Baselworld

 

 

WILL SANTA CRACK UNDER PRESSURE?

We all at some point in our lives we all have wondered how does Santa manage distributing gifts to children around the world in a single night. And we have also hoped secretly to be chosen as one of his helpers.

This year the TAG Heuer Ambassadors are chosen to help Santa do his special task, testing his ability to deliver the gifts on time. Testing not only whether or not will Santa crack under pressure but also the Ambassadors’ training skills, as well as the functionalities of Santa’s Official Watch, the TAG Heuer Connected Modular 45.

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TAG Heuer is also running an Unboxing Contest on Instagram.

Here’s how you participate.

Simply upload your TAG Heuer watch unboxing photo or video to Instagram with the hashtag #MyTAGHeuerGift from December 24th to January 24th, then validate your photo or video on our website for a chance to win an exceptional TAG Heuer Connected Modular 45 Red Edition, the Official Watch of Santa Claus!

https://www.instagram.com/explore/tags/mytagheuergift/

 

KINGSMAN: The Golden Circle & Tag Heuer forge a partnership

If James Bond had his array of devices that helped him get through his missions unscathed how can Gary Eggsy be far behind.

The clothing brand that was also associated with the first Kingsman movie MR PORTER and director Mr Matthew Vaughn have created a bespoke collection from Ms Arianne Phillips’ costume design for Kingsman.

In fact, MR PORTER has an online store for the brand Kingsman fans and a pop in store in London. https://www.mrporter.com/mens/designers/kingsman

While browsing through their merchandise I chanced upon a single watch related to the Kingsman Franchise.

It is then I came to know that the brand Tag Heuer had announced a global partnership with MARV films and 20th Century Fox in the upcoming new film Kingman: The Golden Circle, in cinemas worldwide on September 22, 2017.

In the new film, the Kingsman agents will all be fitted with TAG Heuer watches.

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, said: “Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the stuff of dreams – gentleman who aren’t afraid of anything. This is a perfect fit with TAG Heuer’s target market. This partnership will help us to get even closer to the younger generation.

Director Matthew Vaughn added: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

The watches worn by the characters play a decisive role in Kingsman: The Golden Circle, pivotal to the success of the Kingsman agents’ missions. They needed watches that could withstand anything, be it underwater shots, fight scenes or stunts. Film-goers will see the Kingsman agents wearing the TAG Heuer Connected and the legendary Monaco Calibre 11, worn by the American Statesman agents.

The Kingsman Special Edition reproduces the aesthetic adopted by the agents: pink gold lugs and an elegant leather strap with Kingsman print. The watch comes with a second strap in orange velvet, inspired by the iconic orange velvet suit.

The Connected Modular 45 Kingsman Special Edition differs from the classic collection with its dials function. Available in either midnight blue or grey, it bears the Kingsman inscription and logo at 9 o’clock and 3 o’clock. At 10:10, the dial vibrates for 10 seconds and the K-shaped logo appears.

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pictures courtesy:https://www.mrporter.com/en-in/mens/kingsman_x_tag_heuer/–tag-heuer-connected-modular-45mm-ceramic-and-leather-smartwatch/987689?ppv=2

Bella Hadid doesn’t crack under pressure

“Model of the Year” December 2016, Bella Hadid a rising star in the world of fashion, has partnered with TAG Heuer.

This is not just an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, but also for the model to collaborate on projects which relate directly to one of her favourite hobbies: photography.

At the venue the trendsetting fitness club Equinox Bond Street the pretty blue-eyed brunette confidently showed off her perfect body, right at home in the gym!

TAG Heuer’s #DontCrackUnderPressure tagline fits her perfectly.

CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group said: “I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”

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