This year the TAG Heuer Ambassadors are chosen to help Santa do his special task, testing his ability to deliver the gifts on time. Testing not only whether or not will Santa crack under pressure but also the Ambassadors’ training skills, as well as the functionalities of Santa’s Official Watch, the TAG Heuer Connected Modular 45.

TAG Heuer is also running an Unboxing Contest on Instagram.

Here’s how you participate.

Simply upload your TAG Heuer watch unboxing photo or video to Instagram with the hashtag #MyTAGHeuerGift from December 24th to January 24th, then validate your photo or video on our website for a chance to win an exceptional TAG Heuer Connected Modular 45 Red Edition, the Official Watch of Santa Claus!

https://www.instagram.com/explore/tags/mytagheuergift/

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The clothing brand that was also associated with the first Kingsman movie MR PORTER and director Mr Matthew Vaughn have created a bespoke collection from Ms Arianne Phillips’ costume design for Kingsman.

In fact, MR PORTER has an online store for the brand Kingsman fans and a pop in store in London. https://www.mrporter.com/mens/designers/kingsman

While browsing through their merchandise I chanced upon a single watch related to the Kingsman Franchise.

It is then I came to know that the brand Tag Heuer had announced a global partnership with MARV films and 20th Century Fox in the upcoming new film Kingman: The Golden Circle, in cinemas worldwide on September 22, 2017.

In the new film, the Kingsman agents will all be fitted with TAG Heuer watches.

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, said: “Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the stuff of dreams – gentleman who aren’t afraid of anything. This is a perfect fit with TAG Heuer’s target market. This partnership will help us to get even closer to the younger generation.

Director Matthew Vaughn added: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

The watches worn by the characters play a decisive role in Kingsman: The Golden Circle, pivotal to the success of the Kingsman agents’ missions. They needed watches that could withstand anything, be it underwater shots, fight scenes or stunts. Film-goers will see the Kingsman agents wearing the TAG Heuer Connected and the legendary Monaco Calibre 11, worn by the American Statesman agents.

The Kingsman Special Edition reproduces the aesthetic adopted by the agents: pink gold lugs and an elegant leather strap with Kingsman print. The watch comes with a second strap in orange velvet, inspired by the iconic orange velvet suit.

The Connected Modular 45 Kingsman Special Edition differs from the classic collection with its dials function. Available in either midnight blue or grey, it bears the Kingsman inscription and logo at 9 o’clock and 3 o’clock. At 10:10, the dial vibrates for 10 seconds and the K-shaped logo appears.

pictures courtesy:https://www.mrporter.com/en-in/mens/kingsman_x_tag_heuer/–tag-heuer-connected-modular-45mm-ceramic-and-leather-smartwatch/987689?ppv=2

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Not only is it smart but I would say quite good-looking too.

It’s bulky beast like appearance is what appeals to the ones who are coveting it. It’s 46mm dial is a little big for dainty wrists and I would love it if it was a notch smaller.

But don’t go by the looks it is super light for its hunky looks.

Equipped with directional wind and weather monitoring, RaceChrono Pro capability, and Google Fit, each designed at the synthesis of style and precision thanks to its innovative interactive counters.

HOW IT WORKS.

TAG Heuer Connected is built on the latest release of Android Wear with thousands of apps at the Google Play store. It is also iOS compatible.

Bold, custom themes allow numerous display options and Android Wear connects you with thousands of apps that you can tailor to your taste.

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19.99 kilometres, 156 bends, a climb of 1440 metres to an altitude of 4300 metres. It is the world’s last real #DontCrackUnderPressure race.

TAG Heuer – the official timekeeper for the greatest and most legendary events in motor racing history – couldn’t miss this occasion to celebrate the race’s centenary.

Colorado Springs, USA – 26th June 2016 – TAG Heuer celebrates the 100th anniversary of The Broadmoor Pikes Peak International Hill Climb as Official Timekeeper for the race, paying tribute to the magnificent performance of Romain Dumas, who finished the race in 8.51.445.

In 2016, more than 100 participants took part in the race, divided into 17 categories of cars, motorcycles, quads and trucks. The “Unlimited” category is always the most spectacular with its +1000-HP supercars.

Created in 1916 by Spencer Penrose, it is the only race in the world still worthy of the #DontCrackUnderPressure tagline.

Its breathtaking stats: the track measures 19.99 kilometres over 156 turns, climbing an impressive 1440 metres from the start line at Mile 7 (2862 m) to the finish at the summit at an altitude of 4300 metres.

It is one of the hardest races in the world – tough on the drivers and on their vehicles: the high altitudes slow down the driver’s reflexes, straining their brains and cramping their muscles, while the engines can lose up to 30% of their power.

The race has very few safety barriers. With almost no guard rails, the slightest miscalculation on a bend could send them plummeting into a ravine. And, at the track’s summit, this is some 600 metres.

The Pikes Peak has therefore become legendary for its spectacular crashes. An extreme race which has become legendary, an event in which TAG Heuer’s philosophy #DontCrackUnderPressure is particularly appropriate.

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Tag Heuer already had scored a soccer-sponsorship hat trick by backing America’s Major League Soccer, Germany’s Bundesliga, and the Chinese Football Association Super League. It just got bigger by being the official timekeeper for England’s Premier League.

Premier League is perhaps the most-watched soccer league in the world.

The new partnership was announced on Tuesday 26 April, 2016 at simultaneous events held in Hong Kong and London.

In Hong Kong, Jean Claude Biver, chief executive officer of TAG Heuer, was joined by Premier League legend Peter Schmeichel to announce the new partnership at an event attended by media from across Asia.

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