We all at some point in our lives we all have wondered how does Santa manage distributing gifts to children around the world in a single night. And we have also hoped secretly to be chosen as one of his helpers.

This year the TAG Heuer Ambassadors are chosen to help Santa do his special task, testing his ability to deliver the gifts on time. Testing not only whether or not will Santa crack under pressure but also the Ambassadors’ training skills, as well as the functionalities of Santa’s Official Watch, the TAG Heuer Connected Modular 45.


TAG Heuer is also running an Unboxing Contest on Instagram.

Here’s how you participate.

Simply upload your TAG Heuer watch unboxing photo or video to Instagram with the hashtag #MyTAGHeuerGift from December 24th to January 24th, then validate your photo or video on our website for a chance to win an exceptional TAG Heuer Connected Modular 45 Red Edition, the Official Watch of Santa Claus!




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