Bella Hadid doesn’t crack under pressure

“Model of the Year” December 2016, Bella Hadid a rising star in the world of fashion, has partnered with TAG Heuer.

This is not just an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, but also for the model to collaborate on projects which relate directly to one of her favourite hobbies: photography.

At the venue the trendsetting fitness club Equinox Bond Street the pretty blue-eyed brunette confidently showed off her perfect body, right at home in the gym!

TAG Heuer’s #DontCrackUnderPressure tagline fits her perfectly.

CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group said: “I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”

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A Tribute to Muhammad Ali

Recently TAG Heuer paid tribute to Muhammad Ali by hosting a charity event.

It was attended by Lonnie Ali and several well-known personalities from the world of boxing including those who fought Ali, George Chuvalo, Earnie Shavers, and fighters who were inspired by him, Evander Holyfield, Roberto Durán and Julio César Chávez González.

The event was co-hosted by Paul “Magic Man” Malignaggi in the famous Gleason’s Gym in DUMBO, Brooklyn where Muhammad Ali trained in the presence of its Owner and Manager, Bruce Silverglade.

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The Commemorative Timepiece

A commemorative unique timepiece made of gold was presented by The Muhammad Ali Center (Louisville, Kentucky), with a pair of Muhammad Ali-autographed boxing gloves, a commemorative medal, and certificates of authenticity, all stored in a custom studded leather case made in Switzerland for the occasion.

The unique timepiece, created by TAG Heuer, was inspired by the famous Ring-Master stopwatch introduced in 1957 and now on display in the TAG Heuer museum. The Ring-Master was equipped with 7 rings, each one featuring a different scale, including one for boxing.

The watch was auctioned with all proceeds going to The Muhammad Ali Center.

“Float like a butterfly, sting like a bee”

Pikes Peak with TAG Heuer

This race is a legend in the mountains of Colorado. Its name? “The Race to the Clouds”. It always takes place without safety barriers.

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19.99 kilometres, 156 bends, a climb of 1440 metres to an altitude of 4300 metres. It is the world’s last real #DontCrackUnderPressure race.

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TAG Heuer – the official timekeeper for the greatest and most legendary events in motor racing history – couldn’t miss this occasion to celebrate the race’s centenary.

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Colorado Springs, USA – 26th June 2016 – TAG Heuer celebrates the 100th anniversary of The Broadmoor Pikes Peak International Hill Climb as Official Timekeeper for the race, paying tribute to the magnificent performance of Romain Dumas, who finished the race in 8.51.445.

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In 2016, more than 100 participants took part in the race, divided into 17 categories of cars, motorcycles, quads and trucks. The “Unlimited” category is always the most spectacular with its +1000-HP supercars.

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Created in 1916 by Spencer Penrose, it is the only race in the world still worthy of the #DontCrackUnderPressure tagline.

Its breathtaking stats: the track measures 19.99 kilometres over 156 turns, climbing an impressive 1440 metres from the start line at Mile 7 (2862 m) to the finish at the summit at an altitude of 4300 metres.

It is one of the hardest races in the world – tough on the drivers and on their vehicles: the high altitudes slow down the driver’s reflexes, straining their brains and cramping their muscles, while the engines can lose up to 30% of their power.

The race has very few safety barriers. With almost no guard rails, the slightest miscalculation on a bend could send them plummeting into a ravine. And, at the track’s summit, this is some 600 metres.

The Pikes Peak has therefore become legendary for its spectacular crashes. An extreme race which has become legendary, an event in which TAG Heuer’s philosophy #DontCrackUnderPressure is particularly appropriate.

Hublot Creates Football History

Hublot the first luxury brand to invest in football creates Football History

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In an event created exclusively by Hublot which is the Official Watch of the European Football Championships the Swiss watchmaker is bringing together two brand new teams for a historic match.

On the eve of the UEFA EURO 2016, just before the big kick-off of the European Football Championships for which Hublot is Official Watch,  A line-up that football has never seen, and that football fans have always dreamt of.

Pelé and Maradona together for Once in a Lifetime Match!

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“We have all dreamt of an ideal team, of seeing some of our favourite players come together under the same colours. To see the two biggest rivals of all time team up in a legendary match, buzzing with the passion for football that drives us all, is a real privilege. This match is one of the “off the record” moments that I could have chosen as my favourite “EURO moment”. It is a match which says a lot about Hublot’s involvement and the ties it has woven over the past decade in the world of football, by teaming up with prestigious clubs, star trainers, magicians with the ball and the best leagues.” siad Ricardo Guadalupe, CEO of Hubot

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Hublot has chosen an iconic venue to host this prestigious event. Just a few metres from the Louvre, next to the “Colonnes de Buren” in the heart of the Palais Royal, two legendary teams will compete on this fresh turf. The players take the field, followed by Pelé and Maradona.

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Recognised as the best players of all time, the two coaches shake hands before the kick-off. At half time, there is a penalty shoot-out for the UEFA Foundation, “UEFA Foundation for the children”.

After 30 minutes of a hard-fought game, Team Pelé – Ferdinand, Hierro, Dida, Crespo and Bebeto and Team Maradona – Trezeguet, Peruzzi, Ferrara, Materazzi and Seedorf, end up at equal scoring.

In this European Championship Year, HUBLOT reigns supreme.

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Big Bang Unico Retrograde Chronograph UEFA EURO 2016™ The Official Watchshooting_euromoment_33

To symbolise its passion and commitment to football, Hublot has designed a watch to time matches. Designed especially for the world of football, the Big Bang Unico Retrograde Chronograph times the halves and added time, indicating the actual time, the elapsed time and current match period.

The Official Watch of UEFA EURO 2016™, it bears the colours of France – the host country of the 15th edition of the European Championships. All bedecked in red, white and blue, it comes in a 100-piece edition.

BIG BANG UNICO IN THE COLOURS OF EUROPEAN FOOTBALL

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The 45 mm case of the Big Bang Unico and the Big Bang Bi-Retrograde Chronograph is equipped with a “One click” interchangeable system strap. Paying tribute to Europe’s top footballing nations, Hublot presents a limited series of straps bedecked in the official jerseys bearing the colours of England, France, Germany, Italy, Portugal, Spain and Switzerland.

Atanu – as I know him

People have called him hard working, intelligent, simple yet out of the box thinker, attentive, detailed, committed, focused, consistent and varied other things.

But for me he was that first guy on the job who kicked my ass and then held me when I stumbled. It was the quickest I learnt the discipline he puts in his work and his no-nonsense attitude totally bowled me over.

We worked together for a couple of years till I took a pregnant pause (literally) and later he moved on too. But we remain friends till date.

His interest in photography was latent while we were working together but I just saw the interest grow into a passion and he continued to better it at every click.

He grew up as a normal middle class kid in Barasat, near Calcutta, West Bengal, India and is today Creative Group Head, McCann World Group, New Delhi.

He is a self-taught photographer and his photography is influenced by three world renowned photographers: Ansal Adams, Steve McCurry and Raghu Rai.

He likes to photograph landscapes, people, monuments and candid moments.

He likes to respect heritage by glorifying historical monuments through his photography.

I have also seen him grow as a person and though he has a small tight circle of friends the circle is quite a fan following. Besides being a creative personality he is a quiet and extremely sensitive person. His shyness may come across as stand offish but for those who know him closely he is a genuine and helpful friend whom you can always depend on.

The picture he took of my husband and son is one of my most favorite and tells you so much about how he knows what emotions and moments to capture.

Here’s a glimpse of his work and world.

You can get in touch with him on atanu.dev@gmail.com if you want a personal portfolio done.

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The Man himself