Bella Hadid doesn’t crack under pressure

“Model of the Year” December 2016, Bella Hadid a rising star in the world of fashion, has partnered with TAG Heuer.

This is not just an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, but also for the model to collaborate on projects which relate directly to one of her favourite hobbies: photography.

At the venue the trendsetting fitness club Equinox Bond Street the pretty blue-eyed brunette confidently showed off her perfect body, right at home in the gym!

TAG Heuer’s #DontCrackUnderPressure tagline fits her perfectly.

CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group said: “I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”

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