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Mmmmm Melorra

A connoisseur of the Amazon.com curated collection as well as a few Indian online jewllery websites I am not new to buying fine jewellery online. While everyone starts with a bang many fizzle out on the journey and eventually turn into brick and mortar stores adding to their overheads which are collected from the consumers (I…

There is a Tanishq in my Carat Lane

So what happens when the Titan of the jewelry business enters the lane you shop in while looking for affordable everyday jewelry? The result is total customer delight for someone like me who trusts only these two brands for precious jewelry. I have often found it hard to decide whether to go in for a…