SIHH or Salon Internationale de la Haute Horlogerie. A fair that was started in 1991 by Baume & Mercier, Cartier, Piaget, Gerald Genta, and Daniel Roth. Held in January each year after the holidays it is the second largest fair held mostly for retailers and journalists. Held in Geneva it is almost impossible to get into the SIHH if you do not belong professionally in the industry. It is followed by Baselworld which was the first watch show in Switzerland. The first fair was held in 1917 but it wasn’t until 1986 that non-Swiss exhibitors could join the fair. Held…