SheenDeQueen's Blog

Brand Mania, Challenger Brand

KINGSMAN: The Golden Circle & Tag Heuer forge a partnership

September 16, 2017

If James Bond had his array of devices that helped him get through his missions unscathed how can Gary Eggsy be far behind.

The clothing brand that was also associated with the first Kingsman movie MR PORTER and director Mr Matthew Vaughn have created a bespoke collection from Ms Arianne Phillips’ costume design for Kingsman.

In fact, MR PORTER has an online store for the brand Kingsman fans and a pop in store in London. https://www.mrporter.com/mens/designers/kingsman

While browsing through their merchandise I chanced upon a single watch related to the Kingsman Franchise.

It is then I came to know that the brand Tag Heuer had announced a global partnership with MARV films and 20th Century Fox in the upcoming new film Kingman: The Golden Circle, in cinemas worldwide on September 22, 2017.

In the new film, the Kingsman agents will all be fitted with TAG Heuer watches.

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, said: “Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the stuff of dreams – gentleman who aren’t afraid of anything. This is a perfect fit with TAG Heuer’s target market. This partnership will help us to get even closer to the younger generation.

Director Matthew Vaughn added: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

The watches worn by the characters play a decisive role in Kingsman: The Golden Circle, pivotal to the success of the Kingsman agents’ missions. They needed watches that could withstand anything, be it underwater shots, fight scenes or stunts. Film-goers will see the Kingsman agents wearing the TAG Heuer Connected and the legendary Monaco Calibre 11, worn by the American Statesman agents.

The Kingsman Special Edition reproduces the aesthetic adopted by the agents: pink gold lugs and an elegant leather strap with Kingsman print. The watch comes with a second strap in orange velvet, inspired by the iconic orange velvet suit.

The Connected Modular 45 Kingsman Special Edition differs from the classic collection with its dials function. Available in either midnight blue or grey, it bears the Kingsman inscription and logo at 9 o’clock and 3 o’clock. At 10:10, the dial vibrates for 10 seconds and the K-shaped logo appears.

Kingsman 2

 

 

pictures courtesy:https://www.mrporter.com/en-in/mens/kingsman_x_tag_heuer/–tag-heuer-connected-modular-45mm-ceramic-and-leather-smartwatch/987689?ppv=2

Tags:

0 Replies to “KINGSMAN: The Golden Circle & Tag Heuer forge a partnership”

Leave a Reply

Your email address will not be published. Required fields are marked *

Site Title, Some rights reserved.

Terms of Use - Privacy Policy

WordPress Di Blog Theme

×